Did you know? Actually, Shikoku is not rectangular. Neither is your life.

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shikoku_transition

Putting the Shikoku Shape into Words

Picture the shape of a map of Japan.

In that, yes, for example.Shikoku (smallest of the four main islands of Japan)Let's imagine the shape of

And good luck to those who don't know the shape of the map of Shikoku.Try to explain it in words only.

....... How would you feel if you were told that?

Words cannot describe the "exact form of Shikoku."

Think for a minute what you would say if it were you.

."Rectangular.Or something like. "It has a rectangular shape with bumps.I think the only thing I can say is, "I'm sorry.

Or, depending on who you ask "For the most part.Ellipses.Some people might say, "I don't know.

SEE ALSO. "Shaped like a squashed appleSome might say, "I'm not a fan of that.

There may be many different ways for people to express themselves.

even

I actually have a visual map of Shikoku, There are various ups and downs. There are various ups and downs, here this, there that, and so on,

At that level.The exact form cannot be described in words.

in other words

I think language is essentially the art of summarizing.

Life and Career

Let me turn the subject around.

I think the difference between "life" and "career" is similar to the difference between "the exact shape of a square country" and "a rectangle"!

Life is full of ups and downs, And I am deeply moved by the unique shape of life.

Words to describe it, "Rectangular.All I can say is, "I'm sorry.

Sometimes people are bothered by the fact that my carrier is neither a "circle" nor a "rectangle" and has a delicate shape... but I don't think they need to worry about it.

It is not a shape (career) that is easy to explain to others, such as a circle or a rectangle, but the beauty of a person really lies in his or her unique, undulating shape (life) itself.

I'd rather just have fun and wonder what I should say when I explain it to people.

  • Where the taiyaki has lost its shape in your hand.
  • Shaped like a cross section of garlic viewed from the side
  • Form of ink stain left on edge of old map
  • Shape of an overcooked pizza left uncut
  • The shape of the pattern on the back of a cat that is still in a sleeping habit

You might say a lot of things.

If you get a new point of view from it, it's a great experience.

If I were a career consultant, I would tell you that story, What are you talking about? I'd probably be told, "What are you talking about?

go, go, go, go, go!

How to Hold the Prefectures [enlarged edition].
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The King of Reggae You Don't Know: Bob Marley Teaches You How to Deal with Mental Health in the Workplace

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Bob

Bob Marley, the king of reggae, said

"One good thing about music; when it hits you, you feel no pain."

The nice thing about music is that if you hit people with it, they don't get hurt (rough translation)."

... and...

I sincerely and truly agree with you.

But when it's words, people get hurt very easily.

When you hit people with words, you hurt them.

"When words hit you, you feel pain" it would seem that

And words can sometimes cause pain to others, even when the person who spoke them had no intention of doing so!

In the business world, mental health of office workers has long been an issue in the workplace.

Some of you may be thinking, "What a hard world we live in!

Muse Bubble

But wait, what?

I think...

According to someone's theory,All human languages originally began with music.I think I heard that

If this is the case, then words are a derivative of music and conversation is a piece of music!

If so, I wonder if we can apply Bob's theory to words as well.

If so,

For example, if you think someone has attacked you in a terribly strong tone, don't get hurt, because it's just music!

No need to feel Pain.

If you get a heavy metal word, if it's music, it's music, it's pleasant music.

good feeling

Some people talk like grunge rock,

Some people talk in a jazzy atmosphere,

Some people talk in odd time progressions.

I think I'm talking like Bach.
People say I look like Schoenberg.

Too snobbish?

After all, in the end, it's all about nostalgia for the good old days.
I want to talk in easy-going folk songs.

Trenchtown Rock [Analog].
created by Rinker.

The words at the beginning of this article are also part of the lyrics of the refrain that comes from the beginning of the song Trenchtown Rock.

Idea switch!
created by Rinker.
Adopted by Softbank, NTT Data, Mitsui Fudosan, and more! Only 5 minutes to understand and 30 minutes to get ideas! A completely new way of thinking! The popular training program for companies and schools is now available in book form! Just by following the 4 steps, anyone can automatically turn on the "Idea Brain" and get a flood of new ideas!

Learn from Barley Tea and Valentine's Day! Gutsy know-how on business branding that you can use right away.

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Learning from anniversaries and barley tea, how to create a market position

Valentine's Dayschool (e.g. of ikebana)

An example of great success in the history of marketingsomething like that

There seem to be many theories as to who and where this was first set up,

On February 14, ladies give chocolates to their lords.

It is a great accomplishment to have artificially created such a crazy habit and to have kept it up for half a century!

It seems to have started in the 1970s.

What is amazing about this campaign, which was launched by the chocolate industry in this country, is that it had never been done before."The New Normal"I've made a

However, these days, "friend chocolates" and "personal chocolates" are more popular than "honmei chocolates.

I think the term "real life" will soon be a dead word.I've heard a few people say that...

Even so, even in the 2020s, about 10% of annual chocolate sales are related to Valentine's Day... It is still an incredibly powerful commercial campaign.

no longerMore of an annual event than a campaign - no, a cultureThis is a good example of how it has turned out to be.

Choco.

Marketers in Edo

Isn't there a similar story in history? 

I went back and looked at it,

In the late Edo period, a similar

I found a perfect example.

."Eels are eaten on the day of the Ox in the dog days of DoyouIt's a custom.

This was created during the An'ei and Tenmei periods (1772-1788).

According to a popular theory, the inventor of theHiraga GennaiThe teacher thought of it, or no, no, no, no, the mad poet.Shu-Shan (one of the Three Kingdoms competing for control of China after the fall of the Han Dynasty)I hear it was the brainchild of

Well, there is no solid proof,

Apparently, in those days in Edo, the sales of eels were slow in the summer time.

Therefore, the "Today is the day of the Ox!It is widely believed that we should put up a sign with a big sign that reads

And it hit the mark, and has been ever since,

Eels in summer have become an annual event.

This is exactly what a marketer does.

It is exactly the same as Valentine's Day in the sense that it is an anniversary marketing campaign,

Hey, hey, hey, this is a pro,

That's how the pros do it!

Unagi Eel

The monster event of our time, "Bachelor's Day."

Now, let's look back in time to the present day,

againOutrageous anniversary marketingthere is

China is a major e-commerce company, and Alibaba has set up a "Bachelor's DayYou know what they say.

The date November 11, with its four 1's in a row, is associated with the word "single," so the idea of "celebrating this day with a big party" was born.

In China, it is known as the Guangcun Festival (guāng gùn jié), or commonly known as the "Festival of the Light Cudgel" with two 11s.double elevenI don't know what they call it.

This is, well, more than just celebrating anniversaries.

We've made it a big sale, an extra big sale, an extra big sale, so the whole country is on a shopping spree!

2020 is an 11-day sale period.Sold over 8 trillion yenThat's exactly what I'm saying."Shopping Olympics"is.

Chart created in 2021 Bachelor's Day GMV (for 2020, the period 11/1-11/11)

And then "barley tea" appears.

So far, the story has been "I know, I know.I'm sure many of you are saying, "Oh, no!

Then one more thing,

Closer to home,

More standard,

moreover

Everyone has unintentionally fallen for it.

Let's give an example of a very successful marketing campaign called

it

...

...

...

barley teaIt is.

No, no, no, don't laugh.

 

This is another well-written story.

Barley tea, you know. Have you ever had barley tea, ma'am?

That's right, there is,

You say,

What in the world was that all about, you ask?

Barley tea is...The juice of roasted and boiled barley.It's about the

I see there is not a single piece of tea leaf in it.

In other words, this isIt's not really "tea."

And yet, because its name is barley tea, it is strangely treated as a "tea companion.

Ladies and gentlemen, the juice from boiling barley,

In the summer, every day, "Tea please~And then he opens the refrigerator and drinks it.

I'm also getting a good feeling about it, and I'm thinking, "You know what?Yes, I'll have tea.The "Namesake" is pushing the "Namesake" button,The bastards with the barley tea.

And so are we,

"Do you want coffee or tea? Tea?" What a question,

"Oh, tea, do you want green tea or barley tea?" I usually talk about it in a normal and natural way,

I didn't expect to see "tea" in the name,

."Which tea do you prefer, green tea or barley tea?I've said, "I'm not a fan of that,

If you think about it calmly, barley tea is a drink that has nothing to do with tea at all,

"Do you want coffee or tea? Tea?"

Oh, tea,Do you prefer green tea or cola for tea?"

It's not much different from saying, "I'm not a good person.

If you say, "Yes, tea," and a Coke is served,

ulp (consternation)

And then, "Oh, no, I'm not going to do that,

I don't want to bother you at this house anymore.

So, it's like...

But no one ever says that.

No one will say it's weird.

Why is this?

...

...

That's because someone first named it "barley tea.

That's all there is to it.

If this,

For example, yes,

What if it was "mugi-jiru" (barley juice) instead of barley tea?

Do you want tea? Mugi-jiru?"

I'm afraid I'm going to have to say no, thanks.

Barley tea strategy has theoretical support

This "Barley Tea StrategyActually.Supported by management strategy theoryThere is a

In the marketing world, it's calledpositioningIt's...Category DesignI've been called "the

Al Reiss and Jack Trout's "ThepositioningIn "Where to take the shelf in the customer's headHe says the key is "to be the best.

Barley tea has taken the "tea shelf" by storm!

positioning strategy
created by Rinker.

In the book "Play Bigger" by Al Ramadan et al.Design your own market category and be its champion.He says.

Category King How did Airbnb, Google, and Uber get to the top of the world?
created by Rinker.

In Robert Cialdini's Weapons of Influence.One way of labeling can change perceptions.And..."

Weapons of Influence [New Edition] Seven Principles for Moving People
created by Rinker.

Seth Gaudin said, "Decide for yourself what you want to be compared to.And..."

THIS IS MARKETING Moving the market
created by Rinker.

I heard you say something like that,

Well, barley tea is just that,I picked my spot so I could compare it to tea.I can see that you are a good person, but I can also see that you are not.

This self-categorization, or, well, what we categorize ourselves as, shows what we are.Important root in branding and marketing activitiesand that's why

We have that in common, don't we?

There are parts of each that say different things,

We ROCKETS, for example,

Product Market Fitand in product development for venture businesses (including startups and new businesses of mature companies).Self-categorization is fatally destructive in customer development and other areas.So, from that perspective, I think I can give you a big update on the story here, but that's a story for another time.

If you are interested, you may want to read some of the books.

It's not a trick, it's a call to the future.

This kind of strategy, if you make a mistake, you can't just say, "I'm not going to do it.It just makes it look better than it really is.It is easy to think, "Oh, no, I'm not a good person.

Especially in the early stages of a new company or new business, there is inevitably a gap between "what we can do now" and "what we want to be in the future.

Therefore, the "This is what we were meant to be.and flags and speaks for itself within that framework.

Then, customers, friends, and investors who resonate with it and support it will appear.

And that support piled up,When you find yourself getting closer and closer to looking like you declared you would.There are times, aren't there?

So this is not "cheating."A magnet to attract the future."so that's why

even if incompleteIf it's not a lie.after thatAre you prepared to be faithful and committed to the future and to do what you say you are going to do?Please, sir.

WeWork - Light and Shadow of the Barley Tea Strategy

I guess we have to take the bad examples too.

In a way, this barley tea strategy on a large scale was born in the United States in 2010.WeWorkSo, the company was called

This is a company that rents out stylish office space,

."We are an office rental company.You didn't say "the" word.

in return (for)

."Community Workspace"

."Platforms that change the way we work"

He called himself.

At that time, technology and sharing companies such as Airbnb and Uber were very popular with investors.

Thanks to WeWork putting itself in that context, its valuation ballooned quickly, peaking at about $47 billion (¥5 trillion). It expanded its branches all over the world.

However, in 2019, the documents submitted with the aim of listing the company revealed a huge deficit and problems with the management structure, the IPO was cancelled, the valuation plummeted, and the company filed for bankruptcy protection in 2023.

This is an example of both light and shadow.

We are not a real estate agency, we are a company that changes the way people work." This self-categorization has brought in a lot of money and people.

However, there were too many big lies there, and

He was not a man of integrity and integrity...

So that's why it was such a rhapsody.

WeCrashed ~Startup Madness~ (TV program)
created by Rinker.

I have given you many examples,

Even if it's the same thing,What do you call it and what do you call it?

What category would you say it is and what would you call it?

It changes the future--that's what the barley tea is telling us.

...

Well, I've talked too much, and now I'm thirsty.

Let's have a cup of tea here,

No, no, no, let's have some barley tea.


Every time you drink barley tea

With that in mind,

Let's have a delicious meal.

(ENDS)

summary

  • Valentine's Day and the day of the Ox are examples of artificially created events that have turned into culture.
  • Bachelor's Day is a very large marketing case study that has succeeded in the same structure in modern times.
  • Mugi-cha is a masterpiece of the self-categorization strategy of being recognized as tea even though it is not tea
  • Names, classifications, and labeling can significantly change product value and market position

Marketing is not just a promotional technique, but a long-term culture-building process that rewrites the map in people's minds.

The next time you market something, will you call it "barley tea" or "wort"? That choice may determine future sales.

Extra (conversation at a later date)


Marcy.
Marcy: I'm not sure if I'm going to be able to do it. I'd like to have a separate discussion about the importance of how you categorize yourself in business development."
Go.
Go:. Thanks, and yes, maybe we can do it again separately on ROCKETS RADIO."
Marcy.
Marcy: I'm not sure if I'm going to be able to do it. But this time, Go-san's tone is kind of old."
Go.
Go:. Haha, I just had to give it a try."
Marcy.
Marcy: I'm not sure if I'm going to be able to do it. I thought it was something like that, but then I realized it was Mito Komon. I thought it looked like something, but it's Mito Komon.
Go.
Go:. Uh, no, I don't."
Marcy.
Marcy: I'm not sure if I'm going to be able to do it. It's the Mito Komon way of laughing. That's it, that's Mito Komon's way of laughing.
Go.
Go:. 'No, it's changing gradually, and I'm not saying whoo-whoo.'
Marcy.
Marcy: I'm not sure if I'm going to be able to do it. I'm so glad I figured one thing out today. I'm like Mito Komon.
Go.
Go:. I don't know. I don't know... (kind of disapproving)"

continue

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Is the mosquito really the animal that has killed the most humans? (Or is it humans?)

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Pig-shaped mosquito coil

The "ka" is the "ki"!

Hello. - Hello.

August 20 is "Mosquito Day."

There are days like that, aren't there?

So it will soon be Mosquito Week!

 

Today I am concerned about mosquitoes! That's what I'm talking about!

 

Mosquito Day was established to promote public awareness of the threat of mosquitoes.

transmitted by mosquitoes Malaria, Zika fever, dengue fever Many people have died because of the mosquito, which is known as theCreatures that have killed the most humans #1It is said that "the

When I heard this story, I thought, "Maybe .... I thought

Go with a question

...

...

Isn't the real first place human beings?

this means

Just because you didn't include humans in the first statistic, if you did, wouldn't humans be the ones killing the most? ...I mean, aren't there more deaths from war/combat than from mosquitoes!

therefore

... I looked into it!

First, here is the book that answered my question about mosquitoes

"A Human History of our Deadliest Predator".
(Human History through the "Most Dangerous Predators")

created by Rinker.
A book on the history of mosquitoes and mankind

According to the book,

Humanity that has ever existed108 billion peopleAbout half of the52 billion peoplewas killed by a mosquito.

He said.

Go with an exclamation

・・・・

・・・・

still 52 billion people is too much!

As expected, no matter how much,No war keeps killing half the population.If we are to believe this, it would seem that mosquitoes, not humans, would be in first place.

So what if we consider only more recent times?

I wondered, for example, how it would compare if we compared only the last 100 years!

Mosquitoes vs. Humans in the Data

See you then,

Let's start with the number of deaths caused by mosquitoes.

There are quite a few data published by the United Nations and global research organizations.

for example

WHO(at sentence-end, falling tone) indicates a confident conclusionVector-borne diseases (Diseases in humans caused by pathogens and parasites) on the Survey Data pageand several other sources,

The number of deaths due to mosquito-borne diseases isAbout 700,000 people each year.appearing to be

Continue,Number of deaths due to human combatis that

Our World in DataThere were statistics on

Let's overlay these two sets of data

And then...

What a... close game!

Tentatively assume the blue line for mosquito deaths.mosquito lineLet's call it

Then, the number of human beings who have killed human beings in themosquito lineThere are several periods when the number of

The first mountain is... World War I.

The second mountain is... World War II.

When you think about it,Maybe we call it a world war when the human threat exceeded the mosquito threat.might

But even after World War II, they crossed the Mosquito Line several times.

Though there are mountains in the period from just after WWII to 1951,

The following are likely to be included in this pile

  • Korean War (1950-1953)
  • Indonesian War of Independence
  • (first) Indochina War (1946-1954)
  • Greek Civil War
  • Indo-Pacific War (1941-1945)
  • Arab-Israeli Wars (1948, 1956, 1967, 1973, 1974)
  • Palestinian conflict
  • Myanmar Conflict (1950-1953)
  • East Turkistan Conflict (1920-1943)
  • Tibetan Conflict (1992-1998)

Also crossed the Mosquito Line in 1971 and 1975

The following are likely to be included at this time of year

  • Vietnam war
  • Arab-Israeli Wars (1948, 1956, 1967, 1973, 1974)
  • Palestinian conflict
  • Myanmar Conflict (1950-1953)
  • Laotian Civil War
  • Rhodesian Conflict (1992-1998)
  • Chad Civil War
  • Northern Ireland Conflict (1931-1943)
  • Philippines Conflict (1992-1998)
  • Jordanian Civil War
  • Cambodian Civil War
  • Kashmir Conflict (1948-1953)
  • Cyprus Conflict
  • Namibian War of Independence
  • Lebanese Civil War
  • invasion of East Timor
  • Angolan Civil War

This makes me wonder how many wars there are (or were).

Mosquito and human.

By the development of medical technology and the evolution of medical services,

I would like to see the number of deaths caused by mosquitoes go down and down and down.

And from now on in this history, I hope that humans will not be ranked first, and that we will move toward zero without crossing the Mosquito Line.

Updated information for 2022-2025

When I first wrote this article, it was August 2021, when the Russian-Ukrainian war had not yet started!

Munn face of Go

The wars and conflicts that have existed in the period from then to the present are

As a major war

  • Total invasion of Ukraine by Russia (2022-present)
  • Israel-Palestine (Gaza War / Gaza invasion) (especially intensified after October 2023)
  • Myanmar Civil War (2021-present)
  • Ethiopian Civil War (Tigray-Amhara conflict) (2020-2022, including flare-ups)
  • Sudanese Civil War (clashes between RSF and government forces) (2023-present)
  • Fighting Islamic extremists in Mali, Niger, and Burkina Faso (Sahel regional conflict)

Other.

  • Conflict in Afghanistan (fighting IS and others under Taliban regime)
  • Somali civil war (fighting al-Shabaab, spillover to Kenya)
  • Religious and ethnic clashes in northern and central Nigeria (including Boko Haram)
  • Conflict in Eastern Democratic Republic of Congo (fighting with M23 and other rebel groups)
  • Clashes with anti-government guerrillas and criminal organizations in Colombia, including in the Venezuelan border region
  • Mexican drug war (cartel warfare and government warfare)
  • Yemen Civil War (Houthis and government/Saudi coalition)
  • Syrian Civil War (between government forces, rebels, Kurdish forces, ISIS remnants)

Other As dispute

  • Armed uprising in northeastern India (Nagaland, Manipur, etc.)
  • Fighting insurgents inside Pakistan
  • Kurdish-related conflicts (Turkey, Syria, northern Iraq)
  • Border clashes between Israel and Lebanon (Hezbollah)
  • Armenia-Azerbaijan clashes (Nagorno-Karabakh issue, rekindled in 2023)
  • Haiti security crisis (de facto civil war due to gang expansion)
  • Cambodia-Thailand border clashes (localized)
There were things like...
 
So humans are still a threat to humans.
 
 
There's been a lot of progress over the past few years on the mosquito threat.
 
Here's an excerpt from the article
 
Both by organizations supported by Bill Gates' foundation.
 

May 25, 2023
Genetically modified mosquitoes, a trump card for infection control Demonstration test in the U.S.
Demonstration trials have begun in the United States of a technology that uses genetically modified (GM) mosquitoes, whose offspring are unable to reproduce, to control the spread of infectious diseases.The project is being handled by the British biotech company Oxitec. The company will release up to 750 million GM mosquitoes in the southern state of Florida and proceed with final experiments to study their effectiveness. The company aims to apply for official marketing approval within a few years.

May 25, 2023
Target Malaria team reports progress
Currently, a European laboratory has gene drive mosquitoes with altered genes that affect female fertility and is currently conducting efficacy and safety studies. The study is expected to be completed in a few years. After that, the company plans to obtain permission from regulatory authorities to conduct experimental field trials


Related to this theme.

News that "neo-Russian propaganda is disseminating misinformation that the Gates Foundation is spreading malaria" (Asahi Shimbun: Gates Foundation Spreading Malaria? Africa, where disinformation is rife, and the shadow of Russia flickers in the background.)

I thought the news was like a crossover between human and mosquito stories, as there were also

I think we need to proceed with caution because it affects the natural world, but if this works,This means that we may be on a path to a significant reduction of the mosquito threat in the next few years to decades (for the first time in human history).

On the other hand.

The human threat has yet to see a clear path to resolution.

Pray that the broken lines representing the two threats do not crossover high...

Idea switch!
created by Rinker.
Adopted by Softbank, NTT Data, Mitsui Fudosan, and more! Only 5 minutes to understand and 30 minutes to get ideas! A completely new way of thinking! The popular training program for companies and schools is now available in book form! Just by following the 4 steps, anyone can automatically turn on the "Idea Brain" and get a flood of new ideas!
Did you know? Actually, Shikoku is not rectangular. Neither is your life.

Did you know? Actually, Shikoku is not rectangular. Neither is your life.

Did you know? Actually, Shikoku is not a rectangle...
Learn from Barley Tea and Valentine's Day! Gutsy know-how on business branding that you can use right away.

Learn from Barley Tea and Valentine's Day! Gutsy know-how on business branding that you can use right away.

The Glory and Failure of a World-Class Company, "Barley Tea" and "Eels...

space velocity

Speed Threshold

For the rocket to escape Earth's gravity and fly into space,11.2 kilometers per secondThe speed must exceed that of the
Objects flying at lower speeds cannot fly into space. This "11.2 km per second" is called the cosmic speed, and this law of physics applies to all objects on Earth.

It is strange.
When you get in your car and drive to the next town, you can reach it whether you drive at 100 kilometers per hour or 10 kilometers per hour.
Of course, it would be faster to reach the destination by running at 100 kilometers per hour, but even if you run at 10 kilometers per hour, you will get there someday if you take your time.

But in order to fly out into space, you must always go above a certain speed.
This is not a problem that can be solved over time.
As long as the value of 11.2 kilometers per second is not exceeded,
You can't fly out into space forever.

The concept of "space velocity" tells us that things can be completely different depending on whether the speed exceeds a threshold (threshold value) or not.

work-style

Think about it when you do your job.

Am I driving a motor vehicle now?
Are you flying a rocket?

If you think of work as a task, you can work slowly and at your own pace and still finish the task someday, but to get yourself out of your current level, in other words, to jump out into space, you need absolute speed.
You have to be a rocket to go beyond your level.

To exceed 11.2 kilometers per second.
Explode your own engine today.

identity

pre-modern times

It seems that the concept of identity was not born that long ago, but only after the modernization of Japan. In Japan, I think it was after the Meiji period.

If you ask a person from the Edo period, "Who are you?" what kind of answer will you get?

I'm the third son of a farmer in XX village, XX village..."
I think they would talk about birth, as in.
Before modernization, if you were born a peasant, you were a peasant until you died. It was a very inconvenient time, but one could say that there was no pressure to explain oneself, because one was never asked, "Who are you? It could be said that it was a time when there was no pressure to explain to the individual.

post-modernization

The situation changes after modernization.

image
identity

What has changed since modernization is that many people have gained "freedom of choice" of occupation. When the freedom to choose one's occupation was created, one was free, but conversely, one "had" to choose one's occupation. This is where the problems arise. When you exit childhood and enter society, you have to decide who you will be and who you will enter society as. I have to worry once in my lifetime. I am good at arithmetic, so I will enter society as a banker. This once-in-a-lifetime period of worry. It is the birth of moratorium.

image
Acquisition of identity through affiliation

I began to explain myself not by birth, but by my chosen affiliation.
And I think it is safe to say that this form has continued since then.

I think the large number of "company employees" who were born in the modern era, especially those who work for indefinite periods of time, are typical of this model. They have trouble around their junior year of high school or senior year of college, but once they decide on a profession, once they decide on a company, they are stable.

identity crisis

However, I believe this model has become suspect recently. Retirement has become shorter and life expectancy has increased. Life has come to continue after company retirement, and this form of life is no longer stable.

image
crisis

After quitting their jobs, people in their 60s and 70s murmur, "What in the world am I? Seeing this, men and women in the generation below them also become anxious. People in their fifties, who are beginning to think about retirement, say the same thing.

The people who were the ace in the hole when I started working are now approaching the age of retirement. I actually hear them saying, "Who am I? I also see them in low spirits. It is a retirement crisis.

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Young Crisis.

This crisis is not limited to people in their 50s and beyond.
I see people in my generation going through a crisis, and I see people in my younger generation going through a crisis as well.

On the same night that I heard a tweet from a senior in his late 50s asking, "Nakazawa-kun, who in the world am I?", I heard a tweet from a 20-year-old classmate (who was in college last year) asking, "Nakazawa-san, who in the world am I? It seems to be a common question for all generations.

Crisis Background

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The following factors seem to be behind this change.

✓ It's not a lifetime job, that's a given.
✓ Market value pressure
✓ Activities of the same age group visualized (highlighted) on social networking sites 
✓ Legendary pressure that continues into adulthood (Page Shift)

When you try to change jobs, you are not asked the name of the company you have been working for, but what market value do you have for "you"? and they will ask, "Who are you?" You will be asked "Who are you?
You will feel strong pressure to explain yourself.
In addition, as the activities of others become more visible on social networking sites, they feel pressure to become something that they can easily explain to others....

page shift

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Page shift

There is a transition in the "pressure to be somebody." Here. page shift I would like to call it.
Originally, a friend casually said, "Everyone used to admire Jimmy Page, but now everyone admires Larry Page. It's a Paige shift," he said something like that.
But I kept thinking that this shift was actually a big shift, and it stuck in my mind.

Jimmy Page, a prime example of an old-time admirer, is a guitarist in a legendary band called Led Zeppelin.
It doesn't matter if it was another star or Yutaka Ozaki, there used to be people who were crazy about rock stars as legends.
The characteristic of this rock star type of enthusiasm is that it can easily be organized as a "young hashka-like enthusiasm. I used to aspire to be a rock guitarist when I was a teenager, but in my twenties I got a haircut, put on a suit, and now I'm working a serious job." ...and that's how it's organized. It is the kind of existence that comes back as an exciting presence in my own retrospective coming-of-age story, but never intrudes into my life when I am working on a regular basis.

That is shifting. The archetypal example of everyone's admiration has shifted to Larry Page (founder of Google), who is admired and enthusiastic about a great entrepreneur who would go on to found Google. The characteristic of this entrepreneurial type of enthusiasm is that it is hard to organize it as a "young hashka-like enthusiasm".
Because you can start a business at any age, past your teens, in your twenties, or in your fifties. You can't confine yourself to retrospective stories of "I was so young back then," and the illusion of Larry will always intrude into your life. I can hear myself saying to myself, "I mean, you should still be working hard now.
Even from now on, they feel such pressure that they have to become something great (a legend).

Well, it's an extreme metaphor and I'm only half joking.

Of course, "admirers" differ from person to person, but if we imagine the Jimmy type and the Larry type as a typical example, I feel that the degree of pressure on oneself after growing up is different between the two. If you have a Larry type of admirer, I think you tend to spend your days having difficulty letting go of the pressure.

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In other words, this.

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I think we are all having a hard time today. I feel that the pressure to explain oneself is getting stronger.
In the era of lifetime employment, I suspect that those who worked for a company that offered lifetime employment never had to worry about introducing themselves. If you said the name of the company, that was your explanation.

I don't feel comfortable with an identity that speaks to me in terms of affiliation.

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Who are you?" When asked, "I am...", a person who works for a company typically responds, "I am X✕✕ from XX company". Self-introductions for working people usually begin with the exchange of business cards, and the natural first line of an accidental first meeting is the affiliation (company name).

But I think that people who live with market value pressure or legend pressure tend to have the problem of not being able to pin themselves down to the self that they describe in this affiliation.

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Compared to the Edo period and the era of lifetime employment, the pressure on individuals is getting stronger and stronger, but at the same time, we are also becoming freer and freer, and I would like to live and savor the good things about this era.

Visionary Identity

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As a way to do this, I would recommend a way to recognize your identity in the form of "I am someone who wants to do ・・・・".

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This "what I want to do" formula is not entirely different from the affiliation formula. Affiliation is still an important part of one's identity.
Originally, there are many elements (many hashtags) that describe me. I was born in Kumamoto, used to play soccer, like hip-hop, like rakugo, work in sales, interested in psychology, belong to XX company... It would be good if I could explain all those many hashtags, but it is hard to tell others about them, so sometimes I need to simplify them by grouping some of my elements together. But it's hard to explain all those many hashtags to other people. The difference is what to put at the top of the list.
There are many ways, but in the end, do you explain, "I am a member of XXX company," or do you explain, "I am a person who wants to..."?
Of course, when meeting as a company member, the explanation is "I am XX of XX company," but when you want to build a relationship as an individual, you can explain that "I am a person who wants to do..." as the top priority.
In that case, you can say, "I am a person who wants to do .... And now I belong here for this reason/this desire." In this case, it would be "I am a person who wants to

Why do we recommend the "... I'm the one who wants to..." formula?

This method is recommended because of the following points.

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For example, when I was excited to talk with the principal of some progressive school, I thought, "Oh, I remember that Mr. A said he wanted to innovate public education using AI, so it might be interesting to introduce this principal to Mr. A." I think it might be interesting to introduce this principal to Mr. A.

When people know that a certain person is someone who "... wants to do things," more people will want to introduce them to that person. Conversely, people who state that they are someone who "...wants to do things" are more likely to be introduced to others. In addition, the self-introduction of "I am a person who wants to do..." leads to deeper conversations and the creation of a deeper relationship even after just one meeting. In this sense, it is easy to create connections.

I also think it will make learning very efficient.
When you recognize yourself as a person who wants to do things, you can gather up information that is relevant to you, even in the daily news or in the daily interactions of various people. You can find opportunities in things that seem to flow and disappear.

I think it is also important that it is controllable for me.
You have no control over the name of the company, the department you belong to, or the job title you are assigned, and they can change or disappear at any given day, regardless of your will.
On the other hand, in the case of the "I am a person who wants to..." formula, you are not wavering yourself.

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So how can we live that way?
For this reference, I would like to look at the examples of two legends. Mr. Sun and Mr. Jobs. Both are legends among business people, and many people think of them as two of their biggest idols.

Mr. Sun and Mr. Jobs

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Mr. Sun always says, "Decide on a mountain to climb. He emphasizes the importance of first deciding what he intends to accomplish over the course of his life, and then deciding on this aspiration. In other words, we should think and act backward from the goal, which I think is also clear thinking. In the sense that the goal is determined first, it is deductive and top-down.

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Another legend, Mr. Jobs, gave a famous speech called "Connecting the dots" in 2005 in front of graduating students at Stanford University. In this speech, he said,

We cannot connect the dots in anticipation of the future. We can only look back and connect the dots. So you have to believe that somehow in the future the dots will be connected. Something like courage, destiny, life, karma. Whatever it is, believe in that something. It will make a big difference in your life.

Steve Jobs' 2005 Stanford Commencement Address

He is saying. I think he is saying, don't plan ahead. Trust something more intuitive and act on it rather than a plausible plan that is easy to explain to others. I don't know why, but I think he is saying that one day you will look back at the past and realize that everything you have done so far is shining and connected. If I were to put it in contrast, I would say that it is bottom-up and inductive.

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The exact opposite message?

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Looking only at the parts of their messages that appear in their words, both men seem to be saying the opposite of what they are saying. Of course, the difference may be in what they emphasize, and if they talk to each other, they may find as much common ground as they do differences.
But if we only look at what is expressed in the words, it is the opposite.
Many of the business people around me respect and worship Mr. Sun and Mr. Jobs equally, but few seem to point out the "upside-down" nature of both men's messages.

Both?

I cannot take the liberty of considering the feelings of both men and speak for them. However, taking inspiration from their messages and adding my own thoughts to them, I believe that both approaches can be compatible, and that this is the recommended approach for many people, including myself.

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The image of compatibility is as shown in the diagram above. An image that goes back and forth between the Sun method and the Jobs method. I think this is a good idea.
What this means is that...

Let's start with language as a beta version.

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First, establish your personal vision and aspirations, and verbalize them.
This approach is similar to Mr. Sun's idea of "deciding which mountain to climb.

However, this is only a "beta version" for the purposes of this section.

I think a lot of people get stuck when I tell them that it's a "mountain" where they set their vision with the intention of "over a lifetime," "I," "really," and "with the intention that this is the ultimate goal," and I want to tell them that they don't have to think that way.

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If you get too hung up on being right and thinking too much, it will be difficult to make a move.
Isn't there anyone in that situation?
Whether it's been a year or two, "Now I'm thinking about the mountain I'm going to climb."; whether it's been three or four years, "I still don't know. I am thinking."
I wonder if there are people who are still in the same situation...?

I don't think I have to think that way.
I would like to tell them that a beta version is fine, and that it is fine to have a tentative version.
It is similar to the "initial hypothesis" in Internet venture product development.
First, you start out with an initial hypothesis, but as you meet, talk, and think with others, the hypothesis changes. Or, the hypothesis that you had vaguely formed will be sharpened, and what you are trying to do will become clear.
In the same way, I think it would be a good idea to start with a beta hypothesis for personal vision.

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In doing so, the movement begins.
Once you verbalize and say, "I am a person who wants to ...," it begins.
Then, when you introduce yourself to people and talk to them, you will get responses from them. Then, people will start to connect with each other through empathy and so on. Specific actions are initiated. In addition, fine-tuning of the vision occurs within oneself as one listens to reactions such as empathy and criticism.
A person who at first verbalizes, "I want to revolutionize public education with AI," may, as he or she continues to talk and take action in this way, change his or her mind to "I would rather create an environment where teachers can continue to learn, and I want to create a platform service for that purpose," or "I want to study the mechanism of human understanding. Or, "I would like to research the mechanism of human understanding to find out what is difficult to understand and why different people find it difficult to understand differently. Or it may change to "I want to study the mechanism of human understanding." Or it may change to "I want to study the mechanism of human understanding." Or it may change to "I want to study the mechanism of human understanding.

It is similar to "deciding on a mountain to climb" in the sense of verbalizing the goal, but it is also similar to "connecting the dots" in the sense of not planning too much at the beginning, but acting intuitively to some extent, and then looking back at a certain point in time to review and think about the meaning of what has been done so far. In this sense, it is similar to "Connecting the dots.
I think it would be good to go back and forth between the two.

If you think about it, "Decide on a mountain to climb," which asks you to first think and decide before moving, and "Connecting the dots," which asks you to move based on your intuition without deciding at all at the beginning, are both extreme expressions.
For many people, I think it is recommended to be in between the two. It is easier to move if you have decided on some personal vision. But if you are too focused on deciding, you will not be able to start moving. That's why we start moving with a tentative (beta) version. As you do this, your personal vision will gradually change. But that's okay. Move, change, look back, connect the dots, and move again.
The "..." part of "I am the person who wants to do ..." will gradually change. However, if I live with the self-awareness that the way I change, the way I change, and the way I change in a way that is uniquely me, I think I will be able to live a happy life.
So, if I were consulted by a senior, peer, or junior who is in an identity crisis, or is on the verge of one, I would recommend such a way of life.

Self-identity in a dynamically changing self.

In summary,

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This is what I mean. By participating in society with a strategy of verbalization of "I want to do..." and change, one can enjoy life while experiencing a sense of control over oneself to some extent. I believe that this is the way to enjoy life while experiencing a sense of self-control. I am not sure where my identity will ultimately land. However, I believe that I will be able to feel my own identity in the sense that I am changing as I make my own choices.

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The process, beginning with the individual vision of the beta version, will look like the above image.
This diagram was originally drawn around 2007 to represent the concept of an in-house social networking service, but in hindsight, it seems to be the very essence of the modern way of life.
Once you verbalize your personal vision, and then transmit it, once you transmit it and start talking about it with others, you will become aware of it in many ways, and you will also make connections. When connections are made, new actions can be taken, and one's personal vision can change a little. Then, you can start communicating again with a slightly different content. From there, awareness is born again...and so on and so forth.

Your inside is composed of several kinds of creatures.
You take a step in a certain direction,
This is due to one of them, which has a great appetite for learning.
Curiosity, that's what you are.

- Richard Buck, "Illusion," translated by Ryu Murakami

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I feel that I am changing as I am guided by my own curiosity, and I feel that I am unique, including the parts of me that are changing.

Company (team) and individual

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So far, I have written about the recommendation for individuals to live their lives with a personal vision. So, what is the relationship between the vision of a company or team of people and the vision of an individual? What kind of relationship should there be?

I believe a company should have a vision. When the participating members work together as One Team, One Vision, the company or team becomes a powerful and productive team.
In front of that vision, the individual becomes a "part. All members, including the president, are to play a part in realizing the company's (team's) vision. The idea that a company should have such a vision is becoming commonplace in some companies, especially venture companies.

I would like to take the idea further from there.

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All members are part of the company (team) when the company's vision is considered at the top, but at the same time, conversely, when the individual member is brought to the top and his/her personal vision is considered at the top, the relationship is that the company is part of that individual vision.

The personal vision may be a beta version, but when one is able to define in some way, "I am a person who wants to...," then one can also evaluate the meaning of belonging to this company now in the context of that personal vision.

The company's vision and the individual's vision are not perfectly aligned, but if we stand on the premise that they should be perfectly aligned, it will be difficult to stay motivated because the love-hate relationship will be reversed when things get too much at some point.
The company's vision and the individual's vision are not in perfect alignment, but when the individual has a firm meaning in his or her vision and is able to sort out why he or she is here at this company, and when he or she feels a sense of stability, he or she can work strongly, and a company composed of such members will be a strong and stable team. I believe that a company composed of such members will be a strong and stable team.

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Therefore, I think it will be important for the future visionary company to not only define the company's vision, but also to support each member to verbalize his or her personal vision (even if it is a beta version), and to support them to verbalize how they can define the meaning of being in the company in their personal vision. I think it will be important to support each member to verbalize his/her personal vision (even if it is a beta version) and also to verbalize how he/she can define the meaning of being in the company in his/her personal vision. If the meaning of the company in the personal vision is understood by oneself and others, one can understand why one wants to do one's best now, and it may be easier to gain the understanding and support of other members when leaving the company in a positive way in the future, when the current situation in the personal vision has progressed.

I think myself that I would like to manage a team like that.

summary

In summary, I wrote about these ideas.

The nature of identity changes over time.
Identity that emphasizes affiliation is unstable in today's world.
Visionary Identity Recommendations
Recommendation to have a beta version of personal vision (a way of thinking that falls between the Sun and Jobs styles).
It's fun to live when you feel your identity in your dynamically changing self.

And finally, I wrote about the idea that the company should be able to support a way of life in which people enjoy their changing selves while having a beta version of their personal vision in this way.

I believe that there can be a company that encourages individuals to define the relationship between their personal vision and the company. I believe that a company composed of members who are able to define and understand the relationship between their personal vision and the company in their own way will be a relatively stable and strong company, even in this unstable world and unstable business environment.

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